Available for Strategy

Founder & CEO

Building World-Class Digital Products

French entrepreneur passionate about design, tech, and building useful things. Over 20 years of experience shipping digital products, including a decade shaping mobile commerce for airlines across Southeast Asia.

Jerome Seidita Profile

My Story

From Airlines to Entrepreneurship

I bought my first programming book at 12 and never looked back. Growing up on the French Riviera with an Italian father, a Spanish mother, and a family travel agency gave me an early appreciation for different cultures and the way technology connects people. Five languages and a business degree from EDHEC later, I moved to Asia to put it all into practice.

Over seven years in Bangkok, I led mobile commerce at Nok Airlines and grew their mobile sales from 2% to 35%. I then headed GoQuo's mobile portfolio across Southeast Asia, shipping products used by millions of travelers on airlines like Thai Lion Air, Batik Air, and Bangkok Airways.

That decade of building at scale taught me what matters most: software that is simple, reliable, and genuinely useful. In 2020, I founded Calenzy to bring that same standard to businesses of every size, from startups launching their first product to established companies modernizing their tools.

Today I work from Taipei and Singapore with a team that shares one obsession: making technology work for people, not the other way around.

Core Competencies

Areas of Expertise

psychology

AI Strategy & Integration

Leveraging AI to simplify complex business processes and integrating intelligent solutions directly into digital products to drive efficiency and innovation.

smartphone

Mobile Ecosystems

Expertise in cross-platform mobile development and mobile-first commerce strategies for global airlines.

draw

UX Design

User-centric design thinking focused on clarity and seamless interaction flows.

insights

Product Strategy

Bridging the gap between business vision and technical execution. From concept to launch, I specialize in translating complex ideas into market-ready digital products.

Professional Journey

Experience

Founder & CEO

Calenzy

Jan 2020 - Today • Singapore

Helping businesses bring their ideas to life with websites, mobile apps, and custom tools. Leading a passionate team of tech lovers delivering high-quality, smart solutions for startups and established enterprises alike.

Head of Mobile

GoQuo

Aug 2016 - Jan 2020 • Malaysia

Managed a multicultural team of engineers and designers. Focused on world-class mobile airline portfolios including Thai Lion Air, Batik Air, and Bangkok Airways.

Mobile Commerce Director

Nok Airlines

Jan 2011 - July 2016 • Thailand

Strategic lead for mobile applications and website. Achieved core KPIs and managed complex system integrations for one of Thailand's leading carriers.

Tools & Technologies

What I Work With

The stack and tools I use daily to ship products, from backend infrastructure to design and AI integration.

Backend & Infrastructure

PHP, MySQL, AWS, Linux server management, REST APIs, cURL, Composer

Frontend & Mobile

jQuery, Bootstrap, Tailwind CSS, HTML5, responsive & mobile-first design

AI & Automation

Claude API, OpenAI, custom AI agents, workflow automation, API integrations, Firebase

Design & Product

Sketch, Photoshop, Illustrator, product roadmapping, user research, prototyping

Engagement

Speaking & Events

Conference

Aviation Festival Asia 2017

Speaker at the Aviation Festival Asia in Singapore, discussing mobile payment simplification and the future of airline commerce.

Round Table

Aviation Festival Asia 2016

Round table speaker discussing "Simplified Travel" and the evolution of mobile commerce in the Asian market.

Interview

Airline Information

Executive interview about mobile payment, app design, and the simplification of airline commerce at Nok Airlines.

Read Interview arrow_forward
GoQuo Nok Air Wall Street English Calenzy

Get in Touch

Let's Build Something Together

Have a project in mind, want to explore a partnership, or just want to say hello? I'd love to hear from you.